About Me

What is Mallu Giri About?

This blog is not just about Mallus or about Kerala alone, but being from this part of the world, I thought it would be easier to write with the local parlance in mind!

Besides, whenever I feel the need to speak up for the state, or for the phenomenon that is Kerala, which most people outside are ignorant to, I do pen a blog post now and then… Of course, this does sometimes extend to its neighboring states, and the country as a whole.

Hence the name Mallu Giri.

While Mallu signifies Kerala, Giri is nothing but an add-on slangword, which implies a “trait or idiosyncrasy” in local slang. (However, Giri is not to be confused with a mountain or a fruit). In other words, Mallu Giri is nothing but a form of Mallu or Malayali Idiosyncrasies.

In addition to this, there are also various subjects, and most of them are not the least bit Mallu related.

In simple terms, this blog serves as a space for creative writing in a satirical, expressive form that examine, enlighten, educate, entertain, and encourage.

It also serves as a personal advertising board for the magazines and online publications that I write for, and whom I plan to write for, so that they could assess my writing. Apologies for the bit of self-interest, but one has to survive!


I am a content writer, through which I provide value, a service that goes beyond basic content writing.

This I provide through Marketing Affiliater, an online content writing blog that highlights subjects on content marketing, SEO, SEM, social media marketing, marketing tools, customized blog posts

As a professional content writer, companies and individuals hire you for your content writing services. So, it goes without saying that you know how to write precise content, which is convincing as well as persuasive.

But, however proficient your content writing may be, what counts in the end is how much can your content contribute towards the growth of a client’s business.

In fact, content writing is just one part of the entire process. Besides, it just cannot be any content, it has to be relevant, exceptional content, which has to be nurtured, so that it is appreciated and read. For this, you need to ;

  • Have a clear objective of what it is that the readers want.
  • Then analyze, curate, and formulate good content marketing and SEO strategies,
  • Then come with the relevant context, so that the content would be understood,
  • Then identify proper distribution channels, and
  • Identify market trends, and formulate the precise content for social media marketing,
  • Then through copywriting, search engine marketing methods, improve the search engine rankings,
  • So that you are sure that it reaches the targeted consumer or reader.
  • Finally, occasionally manage and maintain the content, so that it is not obsolete, and that it is always fresh in the minds of the consumer.

This is what I do best!

In other words, through my content writing, SEO, and content marketing, I help my clients business grow.

My Qualifications and Experience.

I have a B.Sc. degree from Calicut University in Physics… And have been more than an active participant in a few executive programs, marketing conferences, and exhibitions.

I also have a private, boarding school, education… which I value more than my Graduate Degree… As it gave me the base to writing fluent native English content! marketing affiliater

I have over 18 years management experience in various corporate sectors that includes, Marketing, Finance, Human Resources, Project Management, Health Services, and IT, and over 12 years’ writing experience across many verticals.

My last corporate executive job was the CEO of an herbal product company… Today, my focus is on developing my content writing business

My range of services include optimized content… viz., articles, blog posts, sales copy letters, promotional articles, features, breaking news, press releases, technical posts, technology, health & wellness, business and finance sectors, reviews on gadgets, movies, books, and new products, website content and sales copy, social media marketing content, or any content researched and written from the web… You name it and I will provide it for you!

In addition, I also provide creative content for online magazines and publications on subjects that include politics, management/ psychology, culture, satire/ humor and other related subjects.

In addition, I also design, author and edit high quality resumes, and cover letters.

What makes me qualified to work with you?

This is a common question that most clients tend to ask – “please let us know in a few sentences, why makes you think that you can provide us what we are looking for”…

Honestly, I don’t know how to answer this.

If the above two paragraphs do not satisfy a reader, then I really have a difficult client.

Basically, my strength is that I am just not a regular, conformist content writer.

I am more non-conformist, I think outside the box, I try not to be vague, and content writing is my collaboration interface.

However, more than that, I am familiar with the Internet, SEO, social media and social networking, content management systems, marketing tools… that help my clients leverage their potential.

Above all, when I write for you, I don’t actually write for you, I write for your readers.

That’s it!

Interests and Passions.

When I’m not at my laptop, I am an avid moviegoer, or trying out new gadgets or recipes… Or watching live sports, driving, or listening to music. I try to keep sane through reading and metaphysics… But, my dogs and my crazy mouser called Soap, makes sure that we remain insane!

I am also an avid supporter of the work-from-home, or working remote community.

From starting my writing journey in 2005… And creating Marketing Affiliater in 2007… and going through all the ups and downs… There has been one common factor…

The support of my clients, readers, sponsors, friends and family on this awesome journey… Without whom, this would not have been possible…And I hope that you will all continue to be a part of this journey.

Give me a shout!

If you have any writing/blogging requirements and would like to contact me… You can find my contact details here at…

Dhanyasree, Cherumukku Temple Lane, Chembukkavu, Thrissur – 680020, Kerala, India. 

Cell : (91)-99470-14938  or  (91)-79073-59248.


E-mail spandiath@yahoo.com OR pandiathshankar62@gmail.com

Is it not time you found out how your blog or content can look AWESOME… through proper content writing, content marketing and SEO strategies while constantly attracting consumers?

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